A large contingent of South African policy makers, business people, labour and civil society representatives plan to make its presence felt at the annual World Economic Forum (WEF) taking place in Davos, Switzerland, next week.

Movers and shakers from across the globe will converge on the icy resort to exchange ideas on how to deal with global challenges and work toward a better future at this year’s WEF beginning on Tuesday.

Team South Africa has been working tirelessly in the last 12 months to convince international investors that the country is a sure bet. The zeal to do so became even stronger following Nenegate in December 2015, which saw the rand plummet 5.0 per cent in just one day after President Jacob Zuma sacked Finance Minister Nhlanhla Nene and replaced him with David Van Rooyen, a little-known Parliament back bencher.

WEF Davos, where captains of industry, policy makers, labour unions and social activists gather from across the world, is viewed as one such platform to boost relations.

While some cynics call such gatherings elite talk shops, Brand South Africa says the power of networking with people you otherwise would not have access to, has the potential to translate into foreign direct investment, something which is particularly important for the developing world.

South African chief executives from various sectors as well as key government officials, including President Jacob Zuma and Finance Minister Pravin Gordhan will be in attendance.

However, the jury is still out about the quantifiable benefits that arise from such gatherings for ordinary people.