AOP Health commence la recherche d’un traitement pour la leucémie

AOP Health a signé un accord avec Leukos Biotech pour la poursuite du développement d’une substance chimique récemment découverte. Avec cet accord, AOP Health élargit encore davantage le domaine de la recherche sur l’hémato-oncologie et propose des options de traitement supplémentaires à certains patients atteints de leucémie sur le long terme.

VIENNE, Autriche, 01 août 2022 (GLOBE NEWSWIRE) — AOP Health Group (AOP Health) est un pionnier européen des thérapies intégrées pour les maladies rares et les soins intensifs basé à Vienne, en Autriche. La société se concentre sur la recherche, le développement et la vente mondiale de solutions de traitement innovantes et se spécialise dans les thérapies pour les maladies rares et les soins intensifs. Début juillet, AOP Health a signé un accord avec Leukos Biotech, une société dérivée fondée par l’institut de recherche sur la leucémie Josep Carreras, basé à Barcelone. L’accord signé par AOP Health couvre l’option de développement de la substance chimique récemment découverte dans le cadre de toute indication traitable, non limitée aux maladies oncologiques ou rares.

L’accord établit la base de nouveaux domaines thérapeutiques

Dans un premier temps, AOP Health se concentrera sur le développement d’options de traitement pour la leucémie myéloïde aiguë (LMA) et le syndrome myélodysplasique (SMD). Les deux sont des types particuliers de leucémie qui commencent souvent dans la moelle osseuse. Agnes Kohl, directrice commerciale d’AOP Orphan Pharmaceuticals GmbH, membre du groupe AOP Health, explique : « Sur la base de données positives, notre plan est d’étendre le développement d’autres indications orphelines même en dehors de la LMA et du SMD à un stade ultérieur. Grâce à cet accord, nous pourrons peut-être élargir le portefeuille de nos domaines thérapeutiques en offrant encore plus d’options de traitement aux patients. »

Développement en coopération avec Leukos

Comme AOP Health se concentre sur les cancers hémato-oncologiques rares et possède de nombreuses années d’expérience dans le développement et la commercialisation de traitements hémato-oncologiques, la société pilotera le développement ultérieur de la substance en coopération avec Leukos sur la base d’un nouveau mode d’action. Cela pourrait potentiellement devenir une étape importante dans le traitement de nombreux cancers du sang et autres patients atteints de cancer. Luis Ruiz-Avila, PDG de Leukos Biotech : « Nous nous concentrons sur le développement de nouveaux traitements pour une grande variété de tumeurs. Nous sommes nés pour transformer l’excellente science de l’Institut de recherche sur la leucémie Josep Carreras en produits précieux pour les patients atteints de cancer dans le besoin, et cet accord est une étape très importante dans cette direction. Nous sommes convaincus qu’AOP Health est le bon partenaire pour transformer ce nouveau mécanisme d’action prometteur en une réalité clinique au profit des patients présentant une grande variété de besoins médicaux non satisfaits. »

À propos d’AOP Health

Le groupe AOP Health comprend plusieurs sociétés, dont AOP Orphan Pharmaceuticals GmbH, dont le siège se trouve à Vienne, en Autriche (« AOP Health »). Le groupe AOP Health est le pionnier européen des thérapies intégrées pour les maladies rares et les soins critiques. Au cours des 25 dernières années, le groupe est devenu un fournisseur établi de solutions de thérapie intégrées opérant depuis son siège social à Vienne, ses filiales et ses bureaux de représentation à travers l’Europe et le Moyen-Orient, ainsi que par l’intermédiaire de partenaires dans le monde entier. Ce développement a été rendu possible par un niveau d’investissement continu élevé dans la recherche et le développement, d’une part, et par une orientation très cohérente et pragmatique vis-à-vis des besoins de toutes ses parties prenantes, d’autre part, en particulier les patients et leurs familles, ainsi que les professionnels de la santé qui les prennent en charge.

À propos de Leukos

Leukos Biotech, SL (Leukos) est une société dérivée de l’Institut de recherche sur la leucémie Josep Carreras, créée à Barcelone en 2015. La société développe de nouveaux traitements et outils de diagnostic pour une large variété de tumeurs ciblant le récepteur de la sérotonine HTR1B, dont le potentiel antitumoral a été décrit pour la première fois et breveté par le Dr Ruth Risueño, fondateur de Leukos dans son laboratoire à l’Institut de recherche Josep Carreras. Le principal soutien financier de Leukos provient d’investisseurs privés et institutionnels. Les principaux actionnaires sont Inveready, CDTI Innvierte et la Fondation Josep Carreras. Outre le soutien des investisseurs, Leukos a reçu des subventions et des prêts non dilutifs du gouvernement catalan, du gouvernement espagnol et de l’Union européenne dans le cadre de divers programmes.

À propos de la Fondation Josep Carreras

La Fondation Josep Carreras Leukaemia a été créée en 1988 dans le but de contribuer à la recherche d’un remède définitif pour cette maladie. Ses efforts se concentrent sur quatre domaines fondamentaux : l’administration du Registre espagnol de donneurs de moelle osseuse (REDMO), la recherche scientifique menée par l’Institut de recherche sur la leucémie Josep Carreras, l’orientation des patients via un canal de consultation des patients en ligne et des appartements d’accueil pour les patients qui ont besoin de subir un traitement et doivent passer beaucoup de temps loin de chez eux.

À propos de l’Institut de recherche sur la leucémie Josep Carreras

L’Institut de recherche sur la leucémie Josep Carreras, centre public appartenant au réseau CERCA de la Generalitat de Catalunya, a été créé en 2010 dans le but de promouvoir la recherche biomédicale et la médecine personnalisée dans le domaine de la leucémie et d’autres maladies onco-hématologiques. Il s’agit du premier centre de recherche européen exclusivement dédié à la leucémie et aux hémopathies malignes, et l’un des rares au monde. Les Instituts Josep Carreras disposent de trois campus scientifiques coordonnés mais indépendants : le Campus clinique de l’Hôpital de l’Université de Barcelone, le Campus de l’Institut catalan d’oncologie/allemands Trias i Pujol et le Campus de Sant Pau – Autonomous University of Barcelona (UAB).

À propos d’Inveready

Inveready est un gestionnaire d’actifs alternatifs de premier plan en Espagne ; il investit dans le capital-risque en phase de démarrage, le capital-risque de croissance, la dette à risque, les actions stratégiques dans des sociétés cotées, les infrastructures et le capital-investissement privé. Il fournit des solutions de financement aux entreprises tout au long de leur cycle de vie. Fondée en 2008, Inveready compte sur 200 sociétés actives et plus d’un milliard d’euros d’actifs sous gestion. Inveready investit dans des entreprises du secteur des sciences de la vie depuis 2008. Les investissements notables dans ce secteur sont Atrys Health (cotée sur le marché espagnol), EDESA Biotech (cotée au Nasdaq), AVX Pharma (vendue à Aerie Biotech) et PaloBiofarma (accord de licence avec Novartis). Le siège social de la société se situe à San Sebastian et elle possède d’autres bureaux à Barcelone et Madrid. La société a été reconnue à plusieurs reprises par l’ASCRI et Preqin pour le rendement de ses fonds et de ses transactions (Pour plus d’informations, veuillez consulter le site www.inveready.com).

Mag Nina Roth, MAS
nina.roth@aop-health.com

AOP Health
Besoins. Science. Confiance.

AOP Orphan Pharmaceuticals GmbH
Membre du groupe AOP Health

Leopold-Ungar-Platz 2, 1190 Vienne, Autriche
aop-health.com

Des photographies accompagnant ce communiqué sont disponibles aux adresses :

https://www.globenewswire.com/NewsRoom/AttachmentNg/f096650f-dbfc-4165-854b-63345d24a713

https://www.globenewswire.com/NewsRoom/AttachmentNg/9aa481fe-91da-4609-8570-2e9a1012c392

Zenas BioPharma Obtains IND Approval in China for Phase 1/2 Study of ZB001 for the Treatment of Thyroid Eye Disease  

WALTHAM, Mass and SHANGHAI, China, July 31, 2022 (GLOBE NEWSWIRE) — Zenas BioPharma, a global biopharmaceutical company committed to becoming a leader in the development and commercialization of immune-based therapies for patients in need around the world, announced that it has received approval of its Investigational New Drug (IND) application from the National Medical Products Administration (NMPA) of China for the initiation of a Phase 1/2 clinical study of ZB001 for the treatment of Thyroid Eye Disease (TED). The main objective of the Phase 1/2 is to evaluate the safety, tolerability, pharmacokinetics, and preliminary efficacy of ZB001.

TED is a debilitating vison-threatening autoimmune disease that causes inflammation and fibrosis within the orbit of the eye. With no approved therapies for TED patients in China, treatment options are limited and often involve high doses of steroids associated with serious side effects or surgical intervention. ZB001 is a differentiated humanized monoclonal antibody targeting insulin-like growth factor 1 receptor (IGF-1R) intended for the treatment of TED.

“We are proud that the IND application for ZB001 was approved by the NMPA about two months following its submission, highlighting our team’s unique ability to efficiently execute on our development programs,” said Hua Mu, MD, PhD, Chief Executive Officer at Zenas. “We are excited to work with leading clinical experts in China to accelerate the development of ZB001 to address the significant unmet clinical need in thyroid eye disease.”

Zenas BioPharma licensed the exclusive rights to develop, manufacture and commercialize ZB001 (Viridian VRDN-001) and other compounds targeting IGF-1R in non-oncology indications in the greater China area from Viridian Therapeutics, Inc. (Viridian) in October 2020. After submitting an IND for VRDN-001 to the U.S. Food and Drug Administration in October 2021, Viridian initiated a Phase 1/2 clinical trial in December 2021 to evaluate proof of concept in TED patients in North America and released encouraging interim healthy volunteer data suggesting robust activity with excellent safety and tolerability of the candidate product.

About Zenas BioPharma

Zenas BioPharma is a global biopharmaceutical company based in the USA and China committed to becoming a leader in the development and commercialization of immune-based therapies for patients in the US, China and around the world. Zenas is rapidly advancing a deep pipeline of innovative therapeutics that continues to grow through our successful business development strategy. Our experienced leadership team and network of business partners drive operational excellence to deliver potentially transformative therapies to improve the lives of those facing autoimmune and rare diseases. For more information about Zenas BioPharma, please visit www.zenasbio.com and follow us on Twitter at @ZenasBioPharma and LinkedIn.

Investor and Media Contact:
Joe Farmer
Zenas BioPharma
IR@zenasbio.com

Syinix Launches World First Machine that can cook Africa Staple Food: Banku, FUFU etc.

ACCRA, Ghana, July 29, 2022 /PRNewswire/ — According to the study, 83% of African eat a variety of Swallow foods (such as Banku, fufu,etc.) as their staple food. For most of African, however, making swallow food is a difficult process, as users have to stir the food throughout, and the whole process is time-consuming as well. Therefore, a full-automatic Swallow Maker that are hands-free is the irresistible trend. On 28th July, Syinix officially unveiled the world’s first Swallow Maker in Accra, Ghana, creating a new era of fully automated cooking swallow food in Africa.

Syinix World's First Swallow Maker

Swallow Maker

Syinix Managing Director of West Africa Justin said at the launch event:” Welcome to witness this historic moment with Syinix. Swallow Maker is not only the first model for Syinix, but also the world’s first automatic swallow food cooking machine. Both the product concept and the functions of Swallow Maker are unique. It is fully automated, multifunctional, easy to clean and large capacity to bring easy and convenient cooking experience for African families.

Syinix is a high-end home appliance brand of Transsion Holdings, which also owns three major famous mobile phone brands in Africa: Tecno*, Infinix*, Itel*. Syinix has now spread to more than 20 countries in Africa, and it’s features of high quality and innovation , are becoming increasingly competitive and promising in the African market in recent years.
Syinix’s product team visited over 10 African countries and found that some of the swallow food process still involved using mortar and pestle, which requires two people to beat and turn the food constantly. Recently people start using pot and spoons which still requires manual mixing. After discovering these problems, Syinix’s product team eventually developed the world’s first fully automatic swallow maker after more than 2 years hard work.

Full automation:
Swallow maker as a fully automated machine, requires simple operations before delicious food is made. User will only need to pour the ingredients into the machine proportionally, and the rest of the human work is replaced by the machine. Compared to traditional production methods, swallow maker stops users from constantly stirring thus, can spend more time with their families and enjoy life.

Multi-function:
Another function of Swallow maker is that it supports the production of all-purpose swallow food to ensure the taste and eating habits in different parts of Africa.For example, banku , fufu and konkonte in Ghana; eba, pounded yam, amala and semolina in Nigeria, and ugali in Kenya. In addition, Swallow maker supports creative cooking, allowing users to try out more new creative ingredients and recipes.

Large capacity & Easy to clean:
The “Swallow Maker” is a high-capacity device that support preparing meals for a family of four or five, which meets the needs of the majority African families. It’s removable knife set and non-stick coating design makes it convenient to clean up food residue.

Others functions:
Syinix takes full consideration of user needs in the whole process of developing Swallow Maker. The metal pot body and no modified material, as well as the special power operation mechanism, ensures the safe and stable production process of the machine. Other ingenious designs, such as the appearance of the machine, is inspired by traditional African handicrafts, and can effectively prevent it from falling off easily when holding or moving it. Syinix swallow maker successfully got a number of patents and the 2022 German Red Dot Design Award. It also support 13-month warranty period by Syinix’s after-sell service partner Carlcare* that guarantees the whole use experiences.

Purchase channels:
More details, visit Syinix’s official website: https://gh.syinix.com/products/syinix-swallow-maker-worlds-first-one.

Photo – https://mma.prnewswire.com/media/1868953/Syinix_World_s_First_Swallow_Maker.jpg

Sustained Efficacy of Long-Acting Cabotegravir for PrEP Among Cisgender Women – Findings from HPTN 084 Study

DURHAM, N.C., July 28, 2022 (GLOBE NEWSWIRE) — Researchers from the HIV Prevention Trials Network (HPTN) presented updated results from the HPTN 084 long-acting cabotegravir (CAB) for pre-exposure prophylaxis (PrEP) study at the AIDS 2022 conference in Montreal. New findings show reductions in HIV incidence were sustained in the 12 months following trial unblinding (November 5, 2020, through November 5, 2021).

“These results are encouraging as CAB efficacy was sustained during the 12 months following unblinding, confirming a high level of protection against HIV acquisition among study participants assigned female at birth,” said Dr. Sinead Delany-Moretlwe, HPTN 084 protocol chair, director of research at Wits RHI, and research professor at the University of the Witwatersrand in Johannesburg, South Africa.

HPTN 084 is an ongoing Phase 3 randomized, controlled trial that previously demonstrated the superiority of ViiV Healthcare’s long-acting cabotegravir compared to daily oral tenofovir/emtricitabine (TDF/FTC) for HIV prevention in individuals assigned female at birth. The blinded portion of the trial was stopped at a planned interim review in November 2020 due to evidence of superior efficacy when compared to daily oral TDF/FTC. Participants were subsequently unblinded and continued their original randomized study regimen pending a protocol amendment to offer open-label CAB.

“HIV infection continues to threaten the health of women worldwide,” said Dr. Myron Cohen, HPTN co-principal investigator, and director of the Institute for Global Health at the University of North Carolina in Chapel Hill. “Empowering women with safe and effective PrEP options is critical to reducing HIV as a global health threat.”

HPTN 084 enrolled 3,223 cisgender women at research sites in Botswana, Eswatini, Kenya, Malawi, South Africa, Uganda, and Zimbabwe. Twenty-three incident infections (3 CAB, 20 TDF/FTC) were detected in the 12-month unblinded period. Of these, two (1 CAB, 1 TDF/FTC) were determined to have occurred during the blinded phase. Only one of the CAB cases (blinded phase case) had ever received an injection. An additional 83 confirmed pregnancies (43 CAB, 40 TDF/FTC) occurred in the unblinded period. No congenital anomalies were reported.

“The additional pregnancy incidence data highlight the importance of establishing the safety and pharmacology of CAB among pregnant individuals,” said Dr. Wafaa El-Sadr, HPTN co-principal investigator, director of ICAP, and professor of epidemiology and medicine at Columbia University in New York.

HPTN 084 was co-funded by NIAID, the Bill & Melinda Gates Foundation, and ViiV Healthcare. Study product was provided by ViiV Healthcare and Gilead Sciences, Inc. Three other NIH institutes also collaborated on HPTN 084: the National Institute of Mental Health, the National Institute on Drug Abuse, and the Eunice Kennedy Shriver National Institute of Child Health and Human Development.

About HPTN

The HIV Prevention Trials Network (HPTN) is a worldwide collaborative clinical trials network that brings together investigators, ethicists, community members, and other partners to develop and test the safety and efficacy of interventions designed to prevent the acquisition and transmission of HIV. The U.S. National Institute of Allergy and Infectious Diseases, the U.S. National Institute of Mental Health, Office of The Director, the U.S. National Institute on Drug Abuse, and the Eunice Kennedy Shriver National Institute of Child Health and Human Development, all part of the U.S. National Institutes of Health, co-fund the HPTN. The HPTN has collaborated with more than 85 clinical research sites in 19 countries to evaluate new HIV prevention interventions and strategies in populations with a disproportionate HIV burden. The HPTN research agenda – more than 50 trials ongoing or completed with over 161,000 participants enrolled and evaluated – is focused primarily on discovering new HIV prevention tools and evaluating integrated strategies, including biomedical interventions combined with behavioral risk reduction interventions and structural interventions. For more information, visit hptn.org.


Eric Miller
HIV Prevention Trials Network (HPTN)
9193846465
emiller@fhi360.org

Chargebee Enables Subscription Businesses to Combat Economic Turmoil with 2022 Summer Product Release

New Product Launch Leans Heavily on Customer Retention, Monetization and Streamlining Revenue Operations

San Francisco, Calif., July 28, 2022 (GLOBE NEWSWIRE) — Chargebee, the leading subscription management platform, today announced its Summer 2022 Product Release. The slate of new products and features is focused on enabling high-performing subscription businesses to monetize their existing customers and fend off the growing threats of a tumultuous economy. These new products help businesses build their cash reserves and maintain their customer base at a time when many businesses – and their customers – are struggling with the realities of inflation and drying up of venture capital, the lingering effects of COVID-19 and a decimated global supply chain.

The centerpiece of Chargebee’s Summer 2022 Product Release is Chargebee Retention, formerly Brightback, which along with Chargebee Receivables (numberz), and RevRec (RevLock), all acquired by Chargebee over the last 18 months, represent Chargebee’s initial foray into becoming a true multi-product company.

Chargebee Retention allows businesses to focus on keeping the customers they already have at a time when both businesses and consumers are being forced to evaluate everything in their portfolios and make difficult decisions. Chargebee Retention enables businesses to customize cancellation experiences with offers geared towards continuing the customer relationship and allows businesses to test out personalized retention-magnet strategies to minimize voluntary churn and strengthen customer lifetime value with an ROI of as much as 800%.

“For subscription businesses, acquiring new customers is at least 2.5 times more expensive than upselling or expanding an existing customer. This factor can be even higher with intelligent automation that decreases customer churn while increasing the chances of expansion,” said Mark Thomason, IDC Research Director responsible for Digital Business Models and Monetization practice. “While these retention capabilities are critical during these tumultuous times, keeping happy customers is always in vogue.”

Chargebee Receivables helps businesses improve their cash flow management processes by automating accounts receivable workflows. Subscription businesses will now be able to efficiently automate their entire accounts receivables workflow and process from purchase to payment. In addition, Chargebee Receivables also lets businesses proactively engage with customers on predicted payment failure to minimize involuntary churn and increase customer retention.

“Customer retention has become an even bigger focus for us over the past year or so,” said Bob Viscount, Vice President at Silhouette U. “The economy has changed a lot, and we’ve been looking for a solution that helps mitigate some of the cancellations we’ve been seeing.  Customers have chosen to cancel due to cost and having an option to deflect some of these cancellations with a tailored offer in the moment has been a huge boost to our business. Chargebee Retention has proven to be a value-add to our business and has allowed us to provide customers with a comprehensive review of what they’d be giving up while also leveraging offers when needed. The results in a very short amount of time have convinced me that this needs to be a critical component to our business moving forward.”

The volatility of today’s market landscape has forced businesses to become adaptable and nimble in ways they hadn’t previously expected, tinkering with package and feature offerings and providing new and different services to customers at different price points.  The new Chargebee Entitlements offers businesses more control over this new path and enables them to upsell to existing customers by showing them value. Chargebee Entitlements enables businesses to “value-test” and experiment with different packaging and pricing options, better control feature launches with roll-outs to small subsets of customers, and go to market faster. Chargebee Entitlements helps go-to-market teams provide feature access to customers beyond their plan on the flip of a switch, which can be used to incentivize plan upgrades and free-to-paid conversions.

“We’ve spent months engaging with our customers, learning the ins and outs of their businesses and working with them to determine what types of tools they want and need to face their current challenges head-on,” said John Pearce, Vice President of Product Management at Chargebee. “In those conversations, the focus almost always homed in on retaining customers, building long-lasting customer relationships and understanding how Chargebee can help businesses monetize their existing customer base. Chargebee Retention, Chargebee Receivables and Chargebee Entitlements are a direct result of our findings and our desire to give our customers exactly what they need to build and scale their businesses, even in these trying times.”

The complete list of features in Chargebee’s Summer 2022 Product Release, which also includes in-app purchase management, multi-entity management, integration with PandaDoc to manage quote-based subscription workflows, a RevRec integration that helps businesses recognize revenue in local currency and avoid challenges that hinder growth, and RevRec’s ASC 606 expense recognition, can be found here: https://www.chargebee.com/summer-release-2022/

About Chargebee

Chargebee is the subscription management platform that automates revenue operations of over 4,500 subscription-based businesses from startups to enterprises. The SaaS platform helps subscription businesses across verticals, including SaaS, eCommerce, e-learning, IoT, Publications, and more, manage and grow revenue by automating subscription billing, invoicing, payments, and revenue recognition operations, provides key metrics, reports, and business insights and now offers Chargebee Retention and Chargebee Receivables. Founded in 2011, Chargebee counts businesses, like Okta, Freshworks, Calendly, and Study.com amongst its global customer base. Learn more about Chargebee at www.chargebee.com.

Jake Katz
Chargebee
jake.katz@chargebee.com

Trip.com and Ctrip celebrate the return of travel by announcing their strategic partnership with Hylink Digital

Hylink offers full-service advertising through its Travel + Travel Retail practice, Hylink Travel, will offer travel brands exclusive opportunities and resources on the Trip.com and Ctrip platform through our partnership

LOS ANGELES, July 27, 2022 (GLOBE NEWSWIRE) — Hylink Digital (Hylink), a 30-year award-winning full-service global agency, was announced as the official strategic partner of Trip.com and Ctrip for the Americas (North and South America). This marks the first of its kind between an advertising agency and an international online travel agency.

As tourism returns, destination marketers, travel brands and travel marketers can expect not only more value from their existing services, but also better rates and exclusive access to inventory and content creation through this partnership.

“We have always had a deep relationship with Hylink, and this particular partnership is very timely as global travel resumes. We anticipate seeing a full recovery within the global travel center,” says Edison Chen, General Manager of Trip.com and Ctrip Partnerships.

In this historic year for travel, it is evident that the travel industry is changing, and the future of travel will look like partnerships like this one. “Trip.com’s business model works across all industries that intersect with travel, be it travel tourism, destination marketing, travel retail, healthcare, education, or travel brands,” says Humphrey Ho, Managing Partner, Americas at Hylink Digital.

Trip.com Group Limited
Website: https://us.trip.com/?locale=en_us
Facebook: https://www.facebook.com/Trip/
Instagram: https://www.instagram.com/trip/
Twitter: https://twitter.com/Trip/
WeChat: https://pages.trip.com/images/social-media/wechatQRCode.png
YouTube: https://www.youtube.com/c/TripOfficial

Hylink Digital
Website: https://hylinkgroup.com/
Instagram: https://www.instagram.com/hylinkdigital/?hl=en
Twitter: https://twitter.com/hylinkdigital
LinkedIn: https://fr.linkedin.com/company/hylink

About Trip.com Group
Trip.com Group Limited, formerly Ctrip.com International, is a Chinese multinational online travel company that provides services including accommodation reservation, transportation ticketing, packaged tours and corporate trave management.

Trip.com is A NASDAQ listed company since 2003 (NASDAQ: TCOM) with more than 1.4 million hotels in 200 countries and regions and a far-reach flight network of over 2 million flight routes connecting more than 5,000 cities around the world. The agency has built an extensive hotel and flight network that gives customers an array of global options.

About Hylink Digital Solutions
Hylink Digital (Hylink) is a fully integrated independent international advertising and communications agency with more than 20 offices worldwide and an American headquarters both in Los Angeles, California and in New York, New York. Ranked #1 Digital Agency by China Internet (CI) Weekly Magazine for 14 consecutive years in a row between 2008-2021. Hylink has also been a multi-year Effie China award recipient for Most Effective Independent Agency Network of the Year and was identified as a fastest growing agency by Adweek in 2021. Hylink Digital has won 32 awards at the 2021 Interactive Creative & Media Marketing Awards (formerly the Modern Advertising Awards).

Hylink comprises industry-leading units in the following disciplines: digital media, interactive creative, programmatic, SEM, content marketing and investment, EPR/social, research, and insights. Hylink services Fortune Global 500 companies, from both headquarters in China and the U.S., and has supporting offices globally. For more information, visit www.hylinkgroup.com, or follow Hylink on LinkedIn or Twitter at @hylinkdigital.

Media Contact: Alana Reid

Name: Alana Reid

Email: alana.reid@hylinkgroup.com

Trip.com et Ctrip célèbrent le retour des voyages en annonçant leur partenariat stratégique avec Hylink Digital

Hylink propose un service complet de publicité par le biais de ses activités Travel + Travel Retail, Hylink Travel, et proposera aux marques du secteur du voyage des opportunités et des ressources exclusives sur la plateforme Trip.com et Ctrip grâce à notre partenariat

LOS ANGELES, 28 juill. 2022 (GLOBE NEWSWIRE) — Hylink Digital (Hylink), une agence mondiale de services complets primée dont la création remonte à 30 ans, a été annoncée comme partenaire stratégique officiel de Trip.com et Ctrip pour l’Amérique du Nord et l’Amérique du Sud. Ce partenariat est le premier en son genre entre une agence de publicité et une agence de voyages en ligne internationale.

Avec le retour du tourisme, les spécialistes du marketing de destination, les marques du secteur du voyage et les spécialistes du marketing de voyage peuvent s’attendre grâce à ce partenariat non seulement à une plus grande valeur de leurs services existants, mais également à de meilleurs tarifs et à un accès exclusif à la création d’inventaires et de contenu.

« Nous avons toujours entretenu une relation étroite avec Hylink, et ce partenariat spécial arrive à point nommé alors que les voyages mondiaux reprennent. Nous prévoyons une reprise complète au sein du centre mondial du voyage », a déclaré Edison Chen, directeur général de Trip.com et Ctrip Partnerships.

Au cours de cette année historique pour les voyages, il est évident que l’industrie du voyage évolue, et l’avenir du voyage ressemblera à des partenariats comme celui-ci. « Le modèle commercial de Trip.com fonctionne dans tous les secteurs qui s’entrecroisent avec le voyage, qu’il s’agisse de voyages touristiques, du marketing de destination, du Travel Retail, des soins de santé, de l’éducation ou des marques du secteur du voyage », a déclaré Humphrey Ho, associé directeur des Amériques chez Hylink Digital.

Trip.com Group Limited
Site Web : https://us.trip.com/?locale=en_us
Facebook : https://www.facebook.com/Trip/
Instagram : https://www.instagram.com/trip/
Twitter : https://twitter.com/Trip/
WeChat : https://pages.trip.com/images/social-media/wechatQRCode.png
YouTube : https://www.youtube.com/c/TripOfficial

Hylink Digital
Site Web : https://hylinkgroup.com/
Instagram : https://www.instagram.com/hylinkdigital/?hl=en
Twitter : https://twitter.com/hylinkdigital
LinkedIn : https://fr.linkedin.com/company/hylink

À propos de Trip.com Group
Trip.com Group Limited, anciennement Ctrip.com International, est une société multinationale chinoise de voyage en ligne qui fournit des services comprenant la réservation d’hébergements, la billetterie de transport, les visites groupées et la gestion des voyages d’affaires d’entreprise.

Trip.com est une société cotée au NASDAQ depuis 2003 (NASDAQ : TCOM) avec plus de 1,4 million d’hôtels dans 200 pays et régions et un réseau aérien étendu de plus de 2 millions d’itinéraires de vol reliant plus de 5 000 villes à travers le monde. L’agence a élaboré un vaste réseau hôtelier et aérien, qui propose à ses clients un éventail d’options mondiales.

À propos d’Hylink Digital Solutions
Hylink Digital (Hylink) est une agence internationale indépendante entièrement intégrée de publicité et de communication comptant plus de 20 bureaux dans le monde entier et des sièges sociaux américains à Los Angeles, en Californie et à New York, dans l’état de New York. Agence numérique classée n° 1 par le magazine hebdomadaire China Internet (CI) pendant 14 années consécutives entre 2008 et 2021. Hylink a également reçu pendant plusieurs années le prix Effie China récompensant le Réseau d’agences indépendantes le plus efficace de l’année et a été reconnue comme l’agence à la croissance la plus rapide par Adweek en 2021. Hylink Digital a remporté 32 prix lors des Interactive Creative & Media Marketing Awards 2021 (anciennement les Modern Advertising Awards).

Hylink comprend des unités leaders du secteur dans les disciplines suivantes : médias numériques, création interactive, programmatique, SEM, marketing de contenu et investissement, EPR/social, recherche et informations. Hylink dessert les entreprises Fortune Global 500, depuis leur siège social en Chine et aux États-Unis, et possède des bureaux d’appui dans le monde entier. Pour tout complément d’information, veuillez consulter www.hylinkgroup.com, ou suivez Hylink sur LinkedIn ou Twitter sur @hylinkdigital.

Contact auprès des médias : Alana Reid

Nom : Alana Reid

E-mail : alana.reid@hylinkgroup.com