Digital 2024: Global social media users pass 5 billion milestone

New report finds that the world averaged 8.4 new social media users per second over the past year

SAN FRANCISCO, Jan. 30, 2024 (GLOBE NEWSWIRE) — Meltwater, a global leader in media, social and consumer intelligence, and We Are Social, the socially-led creative agency, have released Digital 2024, their latest annual report on social media and digital trends worldwide.

In a year full of digital milestones, Digital 2024 shows that active social media user identities* have passed the 5 billion mark (5.04 billion), equivalent to 62.3 percent of the world’s population. The global total increased by 266 million over the past year – an annual growth of 5.6 percent.

The typical social media user now spends 2 hours and 23 minutes per day on their social platforms of choice, and uses 6.7 platforms each month. TikTok has the highest average time per Android user of any social platform globally, clocking in at an impressive 34 hours per month – equating to more than an hour per day using the platform. In second place is YouTube, with the average user spending just over 28 hours per month on its Android app.

In terms of the world’s ‘favorite’ social platform, Instagram has taken the crown from last year’s winner, WhatsApp. Digital 2024 shows that 16.5 percent of internet users between the ages of 16 and 64 consider Instagram their most loved platform, pushing WhatsApp into second place with 16.1 percent.

Digital 2024 is a 550+ page report that covers data points from across the entire online ecosystem, from social media to smart devices, gaming to social commerce.

Other key highlights from the report include:

  • The typical internet user now spends 6 hours and 40 minutes online each day – up by 3 minutes per day, or 1 percent, year-on-year.
  • Facebook – which celebrates its 20th birthday on 4th February – grew its global ad reach by more than 200 million over the past 12 months, delivering year-on-year growth of 10.5 percent.
  • LinkedIn, Snapchat, WeChat, and Pinterest all reported strong user growth year-on-year.
  • Digital ad spend grew by 10 percent year-on-year, with almost $720 billion spent on digital ads in 2023. Social ad spend increased by 9.3 percent to USD $207 billion, and investment in influencer activities increased by 17 percent.
  • The typical internet user now spends 17 minutes per day less watching TV content than they did this time last year – a decline of 8.2 percent year-on-year.
  • In a rich analysis of TikTok hashtags, Digital 2024 reports that TikToks tagged with #fyp (for your page) have amassed a total of 55½ trillion views – making it the platform’s top hashtag.

Alexandra Saab Bjertnæs, Chief Strategy Officer at Meltwater, said: “As social media enters its next chapter with five billion-plus users, understanding usage patterns, engagement, and emerging trends is crucial to helping brands find their unique voice amidst all the online chatter. The rise of TikTok, coupled with Instagram’s ‘favorite’ status and the growth of professional networking platforms like LinkedIn, paints a picture of evolving preferences. With so many platform choices, brands need to really understand where their target audience is going for information—and shape compelling narratives that engage them with unparalleled precision and authenticity.”

Nathan McDonald, co-founder and group chief executive at We Are Social, commented: “Social media continues to be a vital part of the way we connect with one another, from building communities to researching purchases and everything in between. TikTok’s continued popularity has changed the way that people behave online – social is not somewhere where a broadcast approach works for brands, and the importance of thinking social first has never been more important. It’s encouraging to see strong growth across multiple social platforms, each offering something different, whether that’s Pinterest for social commerce or Facebook for connecting with communities. For marketers, understanding platform nuances – and how to use social media to connect in culturally relevant ways – will be more crucial than ever.”

*social media user identities may not represent unique individuals

To view and download the report go to: https://www.meltwater.com/en/global-digital-trends

For more information, please contact:
Kelly Costello
pr@meltwater.com

About Meltwater
Meltwater empowers companies with a suite of solutions that spans media, social, consumer and sales intelligence. By analyzing ~1 billion pieces of content each day and transforming them into vital insights, Meltwater unlocks the competitive edge to drive results. With 27,000 global customers, 50 offices across six continents and 2,300 employees, Meltwater is the industry partner of choice for global brands making an impact. Learn more at meltwater.com.

About We Are Social

We are a global socially-led creative agency, with unrivalled social media expertise. With over 1,300 people in 19 offices around the world, we deliver a global perspective to our clients in a time when social media is shaping culture.

We make ideas worth talking about. We understand social behaviours within online communities, cultures and subcultures, spanning the social and gaming landscape. We work with the world’s biggest brands, including Adidas, Samsung, Netflix and Google, to reach the right people in a strategic, relevant and effective way.

We Are Social is part of Plus Company.

To learn more, visit www.wearesocial.com

GlobeNewswire Distribution ID 9029074

Carry1st annonce un investissement stratégique de Sony Innovation Fund

LE CAP, Afrique du Sud, 30 janv. 2024 (GLOBE NEWSWIRE) — Carry1st, le principal éditeur de jeux et la première plateforme de commerce numérique d’Afrique, annonce un investissement stratégique de Sony Innovation Fund, la filiale de capital-risque de Sony Group Corporation (« Sony »). Carry1st est le premier investissement de Sony Innovation Fund: Africa, une initiative créée par Sony pour soutenir la croissance des entreprises de divertissement en Afrique.

Stimulée par l’adoption croissante des technologies, l’industrie du jeu en Afrique compte plus de 200 millions de joueurs uniques et devrait atteindre une taille de marché de plus d’un milliard de dollars en 2024, selon les données de Newzoo et Carry1st. Bien que la présence de consoles officielles soit limitée, l’Afrique présente une opportunité de croissance incroyable pour ce secteur, en particulier avec l’essor des services en direct.

« Nous sommes ravis d’unir nos forces à celles de Sony Innovation Fund: Africa », a déclaré Cordel Robbin-Coker, PDG et co-fondateur de Carry1st. « Cette relation aidera Carry1st à définir l’avenir de l’industrie du jeu vidéo en Afrique. Chez Carry1st, nous pensons que le marché africain des consoles est une opportunité largement sous-estimée. Nos capacités régionales distinctes, associées à l’expertise de Sony en matière de jeux et de divertissements, en font une combinaison gagnante. Ensemble, nous espérons offrir les meilleurs jeux du monde aux joueurs de toute l’Afrique ».

« Nous sommes ravis de nous associer à Carry1st pour notre premier investissement en Afrique », a déclaré Antonio Avitabile, directeur général, EMEA, Sony Ventures Corporation. « Nous pensons que le marché des jeux vidéo en Afrique représente un énorme potentiel inexploité, dont nous espérons faire l’expérience et auquel nous espérons contribuer grâce à notre investissement dans Carry1st. Nous sommes impatients de travailler en étroite collaboration avec l’équipe de direction exceptionnelle de Carry1st pour soutenir la croissance de l’entreprise et explorer les opportunités commerciales avec les sociétés du groupe Sony ».

À propos de Carry1st
Carry1st est le premier éditeur africain de jeux et de contenus numériques. Sa mission est de diffuser des contenus de qualité sur les marchés frontières en résolvant des problématiques difficiles. Carry1st développe et publie des jeux, en octroie les licences et les monétise efficacement grâce à Pay1st, une plateforme de paiement alternative et une place de marché en ligne pour les jeux numériques. Carry1st a conclu des partenariats avec des sociétés telles qu’Activision, Supercell et Riot Games pour diffuser à grande échelle des jeux tels que Call of Duty: Mobile et Valorant et a lancé des jeux comme Africa Glam (Nanobit), Mancala Adventures, SpongeBob Krusty Cook-Off, Ludo Blitz et Mine Rescue pour les joueurs en Afrique. Carry1st a levé plus de 60 millions de dollars depuis sa fondation en 2018 et compte parmi ses investisseurs Andreessen Horowitz (a16z), BITKRAFT, Google, Riot Games et Nas.

À propos de Sony Ventures Corporation
Sony Ventures Corporation gère le Sony Innovation Fund (SIF), qui investit dans des entreprises technologiques émergentes à tous les stades de leur développement, ainsi que dans des start-ups qui cherchent à résoudre des défis environnementaux mondiaux. Le Sony Innovation Fund s’engage aux côtés de startups pionnières pour contribuer au développement de technologies de rupture, au lancement de nouvelles entreprises et à la protection de l’environnement tout en recherchant un retour sur investissement. Sony Ventures Corporation est basée au Japon. Pour en savoir plus, consultez le site www.sonyinnovationfund.com.

Pour plus d’informations, veuillez contacter :
Alexandra Lloyd de Nara Communications
lexandra@naracommunications.com

GlobeNewswire Distribution ID 1000911197

Carry1st anuncia um investimento estratégico do Sony Innovation Fund

CIDADE DO CABO, África do Sul, Jan. 30, 2024 (GLOBE NEWSWIRE) — A Carry1st, a principal editora de jogos e plataforma de comércio digital da África, anuncia um investimento estratégico do Sony Innovation Fund, a divisão de capital de risco da Sony Group Corporation (“Sony”). A Carry1st é o primeiro investimento do Sony Innovation Fund: Africa, que foi criado pela Sony como uma iniciativa para promover o crescimento de empresas de entretenimento na África.

O setor de jogos da África, impulsionado pelo rápido aumento da adoção de tecnologia, tem mais de 200 milhões de usuários únicos e deve representar um mercado de mais de US$ 1 bilhão em 2024, de acordo com dados da Newzoo e Carry1st. Embora a disponibilidade formal de consoles seja limitada, a África apresenta uma incrível oportunidade de crescimento para esse setor, principalmente com o aumento dos serviços em tempo real.

“É com entusiasmo que nos unimos ao Sony Innovation Fund: Africa”, disse Cordel Robbin-Coker, CEO e cofundador da Carry1st. “Esta parceria ajudará a Carry1st a promover o futuro dos jogos na África. Na Carry1st, consideramos o mercado africano de consoles uma oportunidade extremamente subestimada. Nossas competências regionais diferenciadas, aliadas à experiência da Sony em jogos e entretenimento, formam uma combinação poderosa. Juntos, esperamos levar os melhores jogos do mundo aos usuários de toda a África.”

“É com entusiasmo que saudamos a Carry1st como nosso primeiro investimento na África”, disse Antonio Avitabile, Diretor Geral – EMEA, Sony Ventures Corporation. “Consideramos que há um enorme e inexplorado potencial para o mercado de jogos na África, que esperamos explorar e contribuir com nosso investimento na Carry1st. Estamos ansiosos para trabalhar em conjunto com a equipe de gestão de primeira classe da Carry1st a fim de auxiliar o crescimento da empresa e explorar possíveis oportunidades de negócios com as empresas do Grupo Sony.”

Sobre a Carry1st
A Carry1st é a principal editora de jogos e conteúdo digital da África. Sua missão é oferecer conteúdo incrível em mercados fronteiriços, resolvendo problemas difíceis. A Carry1st desenvolve, licencia e publica jogos e os monetiza eficazmente com a Pay1st, uma plataforma própria com outras opções de pagamento e um mercado on-line para itens de jogos digitais. A Carry1st firmou parcerias com empresas como Activision, Supercell e Riot Games para ajudar a expandir jogos como Call of Duty: Mobile e Valorant e lançou jogos como Africa Glam (Nanobit), Mancala Adventures, SpongeBob Krusty Cook-Off, Ludo Blitz e Mine Rescue para usuários na África. A Carry1st arrecadou mais de US$ 60 milhões desde sua criação em 2018 e conta com investidores como Andreessen Horowitz (a16z), BITKRAFT, Google, Riot Games e Nas.

Sobre a Sony Ventures Corporation
A Sony Ventures Corporation administra o Sony Innovation Fund (SIF), que investe em empresas de tecnologia emergentes em todos as suas fases, bem como em startups que solucionam desafios ambientais globais. O SIF colabora com startups pioneiras para ajudar a fomentar o desenvolvimento de tecnologias revolucionárias, lançar novos negócios e contribuir para o meio ambiente, buscando o retorno do investimento. A Sony Ventures Corporation é sediada no Japão. Saiba mais em www.sonyinnovationfund.com.

Para obter mais informações, entre em contato com:
Alexandra Lloyd na Nara Communications
Alexandra@naracommunications.com

GlobeNewswire Distribution ID 1000911197

Boy dies after grenade explodes


OSHAKATI: A 15-year-old boy died at Eenhana on Tuesday after he allegedly hit a grenade with a stick and it exploded.

Namibian Police Force Ohangwena Crime Investigations Coordinator, Deputy Commissioner Zacharias Amakali, said the incident occurred around 17h00 west of the Eenhana Town sewerage ponds.

The deceased has been identified as 15-year-old Penelao Nghilifavali Immanuel.

According to Amakali, Immanuel had been looking after goats with other boys at the time of the incident.

‘It is suspected that he picked up the grenade and hit it with the stick. It exploded and caused his death on the spot,’ he reported.

The deceased’s next of kin are informed and police investigation into the matter continues.

Source: The Namibia Press Agency

Dormant management committee cripples administrators: Diergaardt


KEETMANSHOOP: The ||Kharas Regional Council is facing challenges due to its lack of a management committee, which amongst others affects the submission of financial statements and implementation of capital projects.

Acting Chief Regional Officer (CRO), Benedictus Diergaardt in an interview with Nampa on Tuesday said the running of the regional council heavily relies on the management committee (MC) and without it, administrators cannot execute their work effectively.

‘Everything must go through the management committee for approval. For development projects, the proposals come from settlement development committees, then to the regional development coordination committee and lastly to Council for fund approval, so right now, no new projects can be proposed,’ he said.

The ||Kharas Regional Council has been without a management committee since last June after the four Landless People’s Movement and three Swapo councillors failed to elect two members for the MC to join the chairperson, LPM’s Joseph Isaacks, d
uring the re-election of office bearers.

Diergaardt said the last time the council submitted financial statements to the Auditor General (AG) was when the 2019/2020 financial statements were submitted.

He said financial statements cannot be submitted to the AG because they need to be presented to the MC, then the council, before being submitted to the AG for a financial opinion.

‘With the absence of the AG’s opinion, we cannot establish what financial situation we are in. We also cannot determine if we are effective in delivering development. We are not sure if we are carrying out our mandate, which is to bring development to the people of this region,’ Diergaardt said.

Diergaardt further said the allocation of land for development cannot take place.

‘Even this morning I got a call from someone who wants to acquire land for development purposes, that process can also not go forward,’ he said.

He was however quick to point out that incomplete construction projects are continuing.

Regional councils are s
ubsidised by the Ministry of Urban and Rural Development while they also collect money through their settlement offices by providing services to residents in those settlements.

When asked how council manages to have an approved budget, Diergaardt said: ‘For us to have the budget approval, we call a special council meeting and during such a meeting the management committee is not really needed, so the budget can be approved through that special meeting.’

The acting CRO said he will seek the intervention of the urban ministry on the way forward regarding the recent suspension of the three Swapo Party councillors.

Last week Council suspended Oranjemund Constituency councillor, Lazarus Nangolo, Karasburg West Constituency councillor, Taimi Kanyemba and !Nami#Nûs Constituency councillor, Susan Ndjaleka.

‘As much as it is politics, the people affected by this whole situation are those on the ground, development is not coming to them. It does not matter from which constituency, everyone is impacted so the counci
llors elected by these people should ensure they deliver the services,’ said Diergaardt.

Source: The Namibia Press Agency

Groot Aub residents to get individual water meters


WINDHOEK: The City of Windhoek (CoW) says it is busy replacing the water distribution network in Groot Aub in order to start installing individual and community prepaid water meters.

This was confirmed by CoW spokesperson Lydia Amutenya in an interview with Nampa on Wednesday.

‘After that CoW will construct a bigger reservoir,’ she added.

This follows a request by Groot Aub community leader Demetrio Beukes, to construct additional water reservoirs as the existing one, he says was initially constructed to cater for less than 10 000 people. He added that the settlement’s growing population is making it difficult to have sufficient water for every household in the settlement.

‘The biggest challenge we have is that when the reservoir was made it was made for 6 000 to 10 000 people. With the influx of people our population is increasing. That small reservoir must now give 24 000 people water and there will always be a shortage,’ Beukes told Nampa.

Amutenya confirmed that approximately 24 000 people are curren
tly living in Groot Aub, but explained that Groot Aub’s water shortages are not linked to the reservoir’s size.

‘It is not the reservoir that is too small to cater to more people, but the total safe yield (abstraction from existing boreholes) that is limited to provide water to 10 000 people. We can only provide a maximum of 60m3 per hour from existing boreholes,’ Amutenya said.

CoW currently has six existing boreholes in Groot Aub, Amutenya said. The City recently announced that they successfully drilled a 200-metre borehole in partnership with the Ministry of Agriculture, Water and Land Reform. Seven additional boreholes will be drilled, CoW announced, adding that this will put an end to the settlement’s water shortages.

‘What needs to happen is after they are done drilling these new boreholes they need to build another reservoir and strategically put up tanks in each location so that those tanks can provide water for each location,’ Beukes told Nampa.

Groot Aub’s administration was officially taken ove
r by the City of Windhoek in 2017.

Source: The Namibia Press Agency

YB eye top eight finish in Debmarine Namibia Premiership


KEETMANSHOOP: Karasburg-based Young Brazilians (YB) Football Club head coach Galiel Pelwan says he is optimistic that his team will reach the top eight in the Debmarine Namibia Premiership 2023/2024 campaign.

YB are seventh on the Premiership standing log with 15 games left for the season.

Pelwan in an interview with Nampa said they hope to win at least eight of the 15 games.

‘We will be happy if we make it to the top four too, but our aim is to finish in the top eight; we have to win at least eight games in this leg and we will be okay,’ said the coach.

During the Debmarine Namibia Premiership 2022/2023 campaign, YB finished in 13th position.

Pelwan said they have started the restructuring of the team and they expect to sign seven new players of which four are from South Africa.

‘During the first leg we had a small squad and most of them had injuries and were playing on painkillers, nobody knew that. We only had 18 players and when we had to travel, we had only 13 at most. We are not making excuses for
why we are where we are, but we had obstacles,’ he stressed.

Pelwan, who has 19 years’ experience in coaching and joined YB last year September, said the team faces financial burdens as it has no sponsors and the management has to run the team with their own funds.

‘Since I came it has been tough, I believe it unfair that the only team from the south in the Premier League sits without any sponsorship. I really believe in the management of this team, they are giving it their best under the circumstances. What I can promise the people of this region is not gold and diamonds, but I promise them hard work. Hard work and prayer will give us the results,’ said Pelwan.

YB will play their first game of the second leg against Young African in Gobabis on Saturday before facing Ongos FC in Windhoek on Sunday.

Source: The Namibia Press Agency