Casio s’apprête à lancer une montre G-SHOCK exceptionnelle au design noir entièrement métallique

Une combinaison complexe de plusieurs finitions

TOKYO, 24 février 2022 /PRNewswire/ — Casio Computer Co., Ltd. a annoncé aujourd’hui la dernière nouveauté de sa marque de montres résistante aux chocs G-SHOCK. Basée sur le modèle GMW-B5000, la version originale entièrement métallique de la toute première G-SHOCK, la nouvelle GMW-B5000MB présente un éventail de finitions détaillées qui s’unissent dans un design noir raffiné.

GMW-B5000MB

La GMW-B5000MB réunit des composants individuels traités avec des finitions de rodage* et de multiples polissages dans une montre résistante aux chocs de qualité supérieure, au look unique et attrayant qui tire le meilleur parti de la richesse de la texture et de la sensation.

L’ensemble de l’extérieur de cette montre est adouci et traité par placage ionique noir pour offrir une sophistication noire mate, et des finitions supplémentaires sont appliquées à des détails individuels. La finition dentée des zones en relief sur le côté de la lunette et sur les côtés du bracelet conserve une texture métallique, tout en tempérant la brillance. La finition miroir, en revanche, ajoute un éclat brillant à la surface des vis, des boutons et d’autres détails.

GMW-B5000MB

Avec ce dernier modèle, Casio ajoute également un nouveau processus de finition. Après le placage ionique noir initial, la surface supérieure de la lunette est à nouveau polie avec une finition capillaire pour exposer la plus grande partie de l’acier inoxydable en dessous, avec sa brillance argentée. L’intégration chic et transparente de la teinte argentée de l’acier inoxydable de la lunette et du noir mat du corps, complétée par de multiples finitions complexes, donne lieu à un design de qualité magnifiquement détaillé, au look unique et sophistiqué.

* Technique de finition de surface qui consiste à polir une surface en la pulvérisant de fins abrasifs

La fonctionnalité de la GMW-B5000MB est tout aussi bonne que son design. La montre est dotée d’une réception standard d’ondes radio et d’une connectivité Smartphone Link, ce qui permet à son propriétaire d’utiliser l’application G-SHOCK Connected pour maintenir un chronométrage précis et gérer facilement ses alarmes, l’heure universelle ainsi que d’autres paramètres. La montre peut également utiliser les fonctionnalités pratiques de rappel et de recherche du téléphone lorsqu’elle est associée à l’application.

Top surface of bezel treated with new finishing process

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Casio to Release Standout G-SHOCK in Black Full-Metal Design

Featuring Intricate Combination of Multiple Finishes

TOKYO, Feb. 24, 2022 /PRNewswire/ — Casio Computer Co., Ltd. announced today the latest addition to its G-SHOCK brand of shock-resistant watches. Based on the GMW-B5000, the original full-metal take on the first-ever G-SHOCK, the new GMW-B5000MB features an array of detailed finishes that come together in a refined black design.

GMW-B5000MB

The GMW-B5000MB brings together individual components treated with honing finishes* and multiple polishings in a premium-quality, shock-resistant watch with a uniquely appealing look that makes the most of rich texture and feel.

The entire exterior of the timepiece is honed and treated with black ion plating to deliver matte black sophistication, and additional finishes are applied to individual details. The hairline finish on the raised areas on the side of the bezel and the sides of the band retains a metallic texture, while tempering the shine. The mirror finish, by contrast, adds glossy shine to the surface of the screws, buttons, and other details.

GMW-B5000MB

With this latest model, Casio adds a new finishing process, as well. After the initial black ion plating, the top surface of the bezel is polished again with a hairline finish to expose most of the stainless steel beneath, with its silver-colored gleam. The chic and seamless integration of the silvery hue of the stainless steel of the bezel and matte black of the body, complemented by multiple intricate finishes, results in a beautifully detailed, quality design with a one-of-a-kind, sophisticated look.

* A surface finishing technique that involves polishing a surface by spraying it with fine abrasives

The functionality of the GMW-B5000MB is just as good as its design. The watch comes with both standard radio wave reception and Smartphone Link connectivity, which allows the owner to use the G-SHOCK Connected app to maintain precision timekeeping and easily manage alarms, world time, and other settings. The watch can also use handy Reminder and Phone finder functions when paired with the app.

Top surface of bezel treated with new finishing process

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STAGWELL (STGW) EXPANDS INTO AFRICA WITH AFFILIATE PARTNERS INCUBETA, SBI MEDIA, AND ORIENT PLANET GROUP

New partnerships expand digital transformation and media capabilities serving one of the fastest-growing consumer populations and scales the world’s challenger marketing network across six continents.

NEW YORK, Feb. 23, 2022 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced an expansion of its global marketing services into Africa via new affiliate partnerships with three firms: Incubeta in South Africa, SBI Media in Nigeria, and Orient Planet Group, whose footprint spans North Africa, including Libya, Tunisia, Algeria, Egypt, and Morocco. As part of Stagwell’s Global Affiliate Program, these firms will collaborate with agencies across Stagwell’s network to scale omnichannel media, content, and production capabilities for leading global brands.

Stagwell is the challenger network built to transform marketing.

“With the cementing of our partnerships with Incubeta, SBI, and Orient Planet Group, our Global Affiliate Program now empowers Stagwell to scale our modern marketing expertise across six continents, driving further value for our clients,” said Mark Penn, Chairman and CEO, Stagwell. “By 2025, two-thirds of African households are expected to have increased consumer power in the global economy. As a worldwide leader in culture-moving creativity and modern marketing services, Stagwell’s growth in the region will guide global brands to engage authentically with consumers across Africa.”

The new cohort of affiliate represent best-in-class digital media and global communications services:

  • Incubeta is a digital-transformation focused network of experts in marketing and technology committed to driving business-wide growth for modern brands. Incubeta has steered digital growth for clients across multiple sectors, including retail, travel, finance FMCG, iGaming, entertainment, automotive, app development and more.
  • Based in Lagos, Nigeria, SBI Media is an innovative full-service agency with a deep focus in media planning and buying. SBI Media’s capabilities span branding, strategy and planning, PR strategy formulation, media management and digital marketing. With SBI Media’s expertise, Stagwell will tap into a rapidly growing digital and traditional media environment with a hyper-localized approach.
  • Orient Planet Group is one of the most rapidly growing public relations, marketing and communications consultancies in North Africa and the Middle East. Orient Planet’s expertise in creative communications coupled with contemporary thinking provides unparalleled marketing communications services to its clients across numerous sectors.

“Incubeta is a market-leading specialist that uses the power of digital to unlock and amplify business growth potential. We do this through bespoke, localized digital solutions, powered by global expertise,” said Roan Mackintosh. “Stagwell’s focus on digital-first marketing solutions is a strong complement to our expertise, and we’re excited to collaborate with its network to deliver and enable our client’s growth.”

“We are pleased to join Stagwell, the world’s challenger marketing network. Stagwell’s vision to transform marketing communications is not only in-sync with our DNA, it is at the core of what we stand for at SBI Media Group,” said Rotimi Bankole, Founder and CEO, SBI Media Group. “In 2013, we floated SBI Media Group, and the Nigerian media and marketing landscape has felt our impact. Our story, culture and impact have transformed the way agencies exist in the larger economy.”

“Africa’s growing economies and the boom in digital technologies provide strong potentials for innovative communications to thrive in the region,” added Nidal Abou Zaki, Founder and Managing Director of Orient Planet Group. “Orient Planet Group is well-entrenched in the Middle East and North Africa with in-depth understanding of the local landscape. As the regional affiliate of Stagwell and Allison + Partners and having maintained a strong network and long-standing partnerships over the years, we are confident to see more organizations engaging and connecting with their markets across a diverse population.”

Stagwell’s focus will initially be in the North and South African markets, with continued engagement and collaboration in Central Africa, supporting the localized needs of consumers.

Stagwell’s Global Affiliate Program is an agile solution to global expansion, enabling Stagwell to partner with regional experts to drive added value for clients and scale marketing capabilities into new regions. To date, Stagwell has added over 50 affiliates to its roster, representing countries across Latin America, MENA, Asia-Pacific, and Eastern Europe.

About Stagwell Inc.

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 10,000+ specialists in 20+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

Contact: Beth Sidhu
beth.sidhu@stagwellglobal.com
202-423-4414

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Congress of PFDJ organization in Sweden

Sweden branch of the PFDJ organization held its annual congress on 19 February in the city of Vasteras

At the congress, the organization conducted extensive activity assessment meetings and elected seven members executive committee.

Speaking at the occasion in which about 100 representatives from 22 sub-branches took part, Mrs. Zaid Okbazghi, Chairwoman of the PFDJ Sweden branch, commended the members for strong participation in the successful implementation of national programs as well as in the fight against the spread of the COVID-19 pandemic.

Stating that the congress is a forum in which members review the activity of the organization and address weaknesses and underpin strengths, Mrs. Zaid called on the members to strengthen organizational capacity and participation in national affairs as in the past.

At the congress in which Mr. Sirak Bahlibi, head of Public and Community Affairs, and Mr. Isaias Gebray, head of Consular Affairs at the Eritrean Embassy took part, extensive discussion was conducted on various issues including implementation of charted out programs, reinforcing organization and activities of the branch as well as expansion of the organization in various cities of Sweden and strengthening the resilience of citizens.

The Sweden branch of the PFDJ organization comprises 30 sub-branches.

Source: Ministry of Information Eritrea

Citizenship Education in Eritrea

In the 21st century, there is a renewed interest and activity in civics and citizenship education in many countries around the world. Citizenship Education, which is concerned about rights and obligations and how people live together in communities, nations, and in the globalized world, is offered at all schools in Eritrea. It covers topics that deal with the social, cultural, and political realms of the nation and aims at producing competent, reflective, and concerned citizens who will contribute to the development of the nation.

The purpose of Citizenship Education is to teach children, from early childhood, to become enlightened citizens who participate in decisions concerning their society. All forms of citizenship education promote noble ideals such as showing respect for others, recognizing the equality of all human beings and combating all forms of discrimination by fostering a spirit of tolerance and peace.

Citizenship Education has three main objectives: educating people about citizenship through an understanding of the principles and institutions (which govern a state or nation), encouraging learners to exercise their judgment and critical faculty and enabling them to acquire a sense of individual and community responsibilities. These objectives suggest four major themes for citizenship education.

The first theme deals with the relations between the individual and society and the second with individual and collective freedoms and rejection of any kind of discrimination. The third theme addresses the relations between citizens and the government and what is involved in democracy and the organization of the state and the fourth theme addresses the relations between the citizen and the democratic life and the responsibility of the individual and the citizen in the international community.

The main reason for introducing Citizenship Education in the school curriculum is that societies need active, informed and responsible citizens who are willing and able to take responsibility for themselves and their communities and contribute to the political makeup of the nation.

A certain amount of issues about citizenship may be picked up through ordinary experience at home or at work, but it can never be sufficient to equip citizens for the sort of active roles required of them in today’s world. What is required is a more explicit approach to Citizenship Education.

Through Citizenship Education, students explore questions about democracy, justice, inequality, and how societies are governed and organized. They also learn to work together, create solutions to address challenges facing neighborhoods and wider communities, and develop political awareness to make positive contributions to society as informed and responsible citizens.

The introduction and continuation of Citizenship Education in schools forbid dogmatism. Instead, the methods and approaches chosen are those based on discussion among pupils and between pupils and teachers and those that make provision for children and young people to speak and express themselves.

Citizenship Education seeks to educate citizens who will be free to make their own judgments and hold their own convictions. Compliance with existing laws should not prevent citizens from seeking and planning better and ever more just laws. Respect for law, which is one of the objectives of civics education, calls not for blind submission to rules and laws already passed but the ability to participate in enacting them.

With regard to the laws and values accepted by an entire social group, citizenship education can in no way be a catalog of set questions and answers. Citizenship Education should be the forum that gives rise to and nurtures a genuine culture of discussion. Whatever the problem posed, such as the ongoing development of humanity or the stability of the rule of law, an exchange of ideas, in support of the activities of Eritrean Communities.

According to the report, nationals in Sweden contributed 1.500 million Kroner, nationals in Norway 530 thousand Kroner and nationals in Denmark 160 thousand Kroner.

The nationals also expressed conviction to strengthen organizational capacity and unity as well as participation in national affairs.

The Eritrean national committee in the Scandinavian countries commending the support extended by the nationals called for reinforced participation and contribution for a better outcome.

notions, judgments, and individual opinions are necessary. Citizenship Education is supposed to promote this kind of discussion.

In Eritrea, Citizenship Education at the elementary level gives more emphasis to the development of the moral aspect of the learner. Therefore, the general objectives are to inculcate in the children the desired traits; to teach children to love their country and the people and respect and obey their parents, elders, neighbors, etc.; to produce citizens that observe rules and regulations, feel a responsibility to themselves as well as to others; and to raise citizens who are free from any divisive feelings and have the tolerance to others.

At the middle school level, emphasis is given to the cultivation of personal characteristics and maximization of learners’ potential as well as an introduction to the social and political aspects of the nation. The general objectives are to develop learners’ interpersonal relationships with their peers and other people; to help learners build positive self-esteem and a national sentiment and commitment; and to foster cultural and religious tolerance and appreciation.

At the secondary school level, emphasis is given to developing learners’ political, social and cultural knowledge and understanding of the world, in general, and of their country, in particular. Citizenship Education deals with three themes, starting from the basic theme of ‘self’, moving on to ‘family and community and finally extending to ‘society and the nation’.

The first theme deals with ‘self’ and is based on the premise that ‘every individual has some unique abilities. Based on this key idea the focus is on building character and self-esteem to create students with the ability to understand and develop themselves and know their capabilities and how to enhance them. The purpose is also to teach students to show a sense of responsibility and accountability and understand that perseverance, diligence and responsible behavior are necessary for success. Students are taught the importance of self-discipline, honesty, fairness, and moral courage and are encouraged to make fair decisions under all circumstances and stand up for what is morally right.

The second theme relates to ‘family and community and promotes the idea that “good interpersonal relationships promote national unity and development”. Based on this key idea, the focus is on building the character of students so that they can show love, respect and appreciation for family members and contribute towards family unity. In particular, students are encouraged to contribute towards building a caring school community, show care and respect for members in the school, and demonstrate skills for dealing with peer pressure.

The third theme is about ‘society and the nation’ and centers on the idea that “citizenship means the performance of civic responsibilities”. Focusing on political literacy it deals with these concepts: Rules and laws, Unity in diversity, Responsibility towards others, and National pride and loyalty.

Rules and laws – producing students who will be able to understand and obey rules and laws, explain how law and order is maintained in the community, identify the fundamentals of human rights and freedoms of the individual, and explain the importance of government.

Unity in diversity – producing students who will be able to demonstrate respect for and appreciation of the beliefs, customs, and traditions of different ethnic groups, interact with people of different ethnic groups, express appreciation of living in a multiethnic society and explain how the cultural differences constitute a source of strength for the nation.

Responsibility towards others – producing students who will be able to demonstrate a sense of civic discipline and responsibility towards others and public property, demonstrate good citizenship behavior, and illustrate various ways of ensuring safety at home, school, and the community.

National pride and loyalty – producing students who will be able to demonstrate a sense of pride and loyalty to Eritrea, understand the meaning and significance of national symbols and national holidays, contribute to building up the good name of the country, contribute to the defense of the nation, explain how Eritrea became a nation and an independent state and identify some responsibilities of citizens towards nation-building.

In general, Citizenship Education aims to equip learners with relevant knowledge, acceptable attitudes and the necessary skills to perform their roles as active members of society. As the contents of Citizenship Education are value-laden and likely to be culture-bound, one needs to be cautious in choosing the values to be included in the curriculum in a way that promotes the unity of the people, especially in multi-ethnic countries.

Source: Ministry of Information Eritrea