Day: February 1, 2022

Rancho Santa Margarita, Calif., Feb. 01, 2022 (GLOBE NEWSWIRE) — Sweegen, a pioneer in wellness ingredient technologies and innovations, announced today the commercialization of its newest advancement in sweetness, the high-intensity sweetener brazzein. Starting this month, food and beverage brands seeking new ways to create better-for-you and reduced sugar products can begin product development activities with Sweegen’s Ultratia™ brazzein.

Samples are ready for brands interested in expanding their sugar reduction toolkits with cost-competitive ingredients to sugar. Brazzein is 500 to 2,000 times sweeter than regular sugar and low-calorie, making it an excellent alternative to sugar, artificial sweeteners, and old generation nature-based sweeteners such as stevia rebaudioside A.

“In 2021, Sweegen launched our Taste Blazer concept, which is a promise to the food and beverage industry that we will help forge a new path for creating truly better-for-you foods,” said Sally Aaron, senior vice president of marketing. “Sweegen’s Ultratia™ brazzein is a key tool to help brands explore entirely new ways to improve the health profile of existing and new products.”

Brazzein is a protein sweetener that promises little to no bitter aftertaste and helps reduce sweet linger, thereby reducing the taste challenges that have historically been a problem in the natural sweetener space. Brazzein is ideal for sugar reduction across various food and beverage applications.

“With Sweegen’s growing and proprietary portfolio of Signature Sweetness Solutions, product developers have more creative possibilities for developing mainstream reduced sugar foods and beverages, as well as innovations for popular diets such as Keto and low-to-no carbohydrate lifestyles,” said Aaron. “With Sweegen’s Ultratia™ brazzein, coupled with our portfolio of advanced stevia sweeteners, and our Flavors for Taste Modulation, featuring bitter blocking technology, brands now have modern tools for creating great-tasting products with consumer appeal,” said Aaron.

The pressure for mainstream food and beverage products to migrate to a healthier sugar and calorie profile has never been greater. Just last month, the World Health Organization (WHO) European Region announced a new, voluntary Member State-led Sugar and Calorie Reduction Network to promote healthier diets and reduce overweight and obesity levels across the European region. The United Kingdom, which will lead the Network in its first three-year term, reports that sugar intake exceeds recommendations across all age groups in the country. The WHO reports that excess sugar consumption is true in many other countries in the European region.

“We’re charting new territory in sugar reduction solutions by bringing Sweegen’s Ultratia™ brazzein to market,” said Steven Chen, chief executive officer.

Brazzein’s extraordinary qualities enable it to join the ranks of other high-intensity sweeteners in a highly competitive way. Still, the quest to scale and commercialize has proven difficult until now. Found sparingly in nature, brazzein derives from the West African climbing plant’s fruit, oubli. To scale brazzein sustainably, Sweegen uses a proprietary precision fermentation process, a technology that produces clean and sustainable ingredients. In addition to scaling the manufacturing process, Sweegen is currently pursuing a range of global regulatory approvals.

“The launch of Sweegen’s Ultratia™ brazzein demonstrates our prioritized commitment to opening access to groundbreaking sugar reduction solutions for the global food and beverage industry,” said Chen. “We envision a better world through the lens of better foods for health and wellness.”

About Sweegen
Sweegen provides sweet taste solutions for food and beverage manufacturers around the world.

We are on a mission to reduce the sugar and artificial sweeteners in our global diet.  Partnering with customers, we create delicious zero-sugar products that consumers love.  Our portfolio has the best modern sweeteners, such as Bestevia® Rebs B, D, E, I, M, and N, and Ultratia™ brazzein, along with our deep knowledge of flavor modulators and texturants, Sweegen delivers market-leading solutions that customers want, and consumers prefer. Well. Into the Future.

For more information, please contact info@sweegen.com and visit Sweegen’s website, www.sweegen.com.

Cautionary Statement Concerning Forward-Looking Statements
This press release contains forward-looking statements, including, among other statements, statements regarding the future prospects for Reb M stevia leaf sweetener. These statements are based on current expectations but are subject to certain risks and uncertainties, many of which are difficult to predict and are beyond the control of Sweegen, Inc.

Relevant risks and uncertainties include those referenced in the historic filings of Sweegen, Inc. with the Securities and Exchange Commission. These risks and uncertainties could cause actual results to differ materially from those expressed in or implied by the forward-looking statements and therefore should be carefully considered. Sweegen, Inc. assumes no obligation to update any forward-looking statements due to new information or future events or developments.

Attachments

• Sweegen’s Ultratia™ brazzein
• Sweegen’s Ultratia™ brazzein

Ana Arakelian
Sweegen
949-709-0583
ana.arakelian@sweegen.com

NEW YORK, Jan. 31, 2022 (GLOBE NEWSWIRE) — Gain Theory, a global foresight consultancy that accelerates growth for ambitious brands, has been named a Leader in The Forrester Wave™: Marketing Measurement and Optimization Solutions, Q1 2022.

The Forrester MMO wave evaluates and benchmarks the most significant marketing measurement and optimization providers against current offering, strategy, and market presence. Forrester categorizes providers as either Leaders, Strong Performers, Contenders or Challengers.

The Forrester report states that “Large global enterprises with complex marketing budgets in search of high-touch services should put Gain Theory on their short list” and notes that Gain Theory’s “services offering really shines among the competitive set.”

Gain Theory received the highest scores possible across 13 criteria, defined as superior relative to other vendors in the evaluation. Gain Theory’s highest scores include the use case criteria of ‘Brand Portfolio Management’, ‘Omnichannel Marketing Strategy and Planning’ and ‘Insights Driven Business’. Full marks were also given to Gain Theory in the criteria of ‘Unified Measurement Methodology’, ‘Marketing Strategy Consulting’, ‘Business Strategy Consulting’ and ‘Change Management Consulting’.

Of note is the top mark possible given to Gain Theory in ‘Unified Measurement Methodology’. The report states “Gain Theory’s long-term approach is to advance its planning and optimization recommendations by incorporating more customer behaviors and data signals.”

With regard to Gain Theory’s ability to advise on enterprise-wide business growth levers, top marks were also given in the ‘Business Strategy Consulting” criterion which evaluated vendors’ ability to apply its measurement and optimization capabilities across areas such as customer churn analysis, pricing analysis, demand generation analysis and other functional insights.

“At a time of unprecedented change and uncertainty, organizations need a more holistic and future-facing approach to accelerating growth. We have enabled our clients to do this by activating smart business strategies that fuse hindsight, insight, and foresight. We are delighted about our position as a Leader in Forrester’s Wave report,” said Gain Theory Global CEO, Manjiry Tamhane, “It confirms for us the unique value that we deliver to our clients globally who trust us to focus on what matters the most, simplify the complex at speed, and ultimately make a meaningful difference to their business performance.”

About Gain Theory

Gain Theory is a global foresight consultancy, focused on accelerating growth for ambitious brands.

Our experts in data, advanced analytics, technology and consultancy fuse hindsight, insight, and foresight to improve investment decisions and activate growth at speed.

Available in 62 markets, our award-winning solutions and highly specialized vertical expertise support clients via four measurement and optimization pillars: Foundations for Growth, Data Excellence, Growth Accelerators and Activating for Growth.

To focus on what matters the most for clients, Gain Theory’s proprietary Marketing Effectiveness Index evaluates and benchmarks marketing effectiveness maturity – establishing critical gaps standing in the way of accelerated growth. Built on data, the Marketing Effectiveness Index benchmarks against sector and industry to help inform transformational roadmap priorities.

Gain Theory is a WPP agency (NYSE: WPP).

Find out more at www.gaintheory.com and follow our social channels via LinkedIn or Twitter.

For press queries please contact:
Claudia Sestini
Global CMO, Gain Theory
claudia.sestini@gaintheory.com